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It's A Holy-Grail Face Serum For A Reason!

It's A Holy-Grail Face Serum For A Reason!

Actually, for multiple reasons. At Pretty Glow Box, we believe that you deserve the best, the luxurious, and the holy-grail products, from internationally-loved, cult-favourite brands. And so, we have curated our beloved collections for you that come with holy-grail products, selected by the skincare community and recommended by skincare experts. 

The one product that we can’t wait for everyone to rave about is “Glow Drops” by Dr.Barbara Sturm. Read on to find out why we recommend this face serum!

Wait, What Are Face Serums?

And why is the skincare community so obsessed with them? 

A face serum is a concentration of one active ingredient, or a cocktail of active ingredients, that is quickly absorbed by the skin. 

There are different face serums that come in different quantities and packaging, catering to a multitude of skin-concerns. For some, vitamin-c serums may be the best for their skin-type, but for others it may not bring out the expected results. And when used or stored improperly, it may lose its potency. The alpha-arbutin face serums are popularly used for fading dark spots to give you an even skin-tone. 

There are serums that contain high concentrations of only AHAs or BHAs. And there are also serums that are concentrations of Vitamin-C, or Vitamin-A, or Vitamin-E, all of which are used for different concerns.

What do they really do? 

A popular face serum on many social media platforms was The Ordinary’s “AHA 30% + BHA 2% Peeling Solution”. This is an exfoliating serum that has high concentrations of AHA (Alpha Hydroxy Acid), and BHA (Beta Hydroxy Acid), making it one powerhouse of active ingredients that work to exfoliate the upper-most layer of the skin. 

AHAs work to better an uneven skin tone, giving your skin a radiance like nothing else. BHAs exfoliate the skin’s pores, cleaning them out so as to minimize congested pores. 

Depending on your skin type, the right serum can do wonders for your skin. The skin on the face is usually exposed to so much external pollution, harsh environments, and routines-gone-wrong or just straight-up not followed consistently.

When Should I Apply My Face Serum?

When Should I Apply My Face Serum? 

The order in which you apply your skin-care products have a huge impact on the progress of your skin-care journey. 

Face serums are basically active ingredients in high concentrations, it is best applied right after cleansing your face, since active ingredients are quickly absorbed. It is recommended that you incorporate your face serum of choice as the second step of your skincare routine. 

It is advised by skin-care experts that face serums be applied no more and no less than the instructed quantity, after cleansing your face and before moisturizing, so that your skin can absorb all the goodness of the serum quickly. 

If not researched properly, you might end up spending too much time and money on a serum that is not appropriate for you and may end up giving you adverse results. 

Should I Still Use A Moisturizer After The Face Serum? 

A common question among those of us with damaged skin barriers, or sensitive skin, is how to treat the concern without causing further damage or irritation to the skin. 

After you’ve applied your face serum, it recommended that you wait a few minutes for the skin to fully absorb the serum, and to follow it up with a moisturiser as the third step of your routine. This will prevent your skin from any irritation, or going dry and patchy, after it has absorbed the face serum. 

The type of moisturiser you choose should complement the face serum that you’ve applied. If you’ve applied a serum that contains active ingredients known for drying out the skin, it will be beneficial if you use a ceramide-based product that will deeply moisturise the skin, preventing the serum from irritating your skin and allowing the skin to be well-hydrated.



If you’re looking for a serum that will minimise large pores and brighten dull skin, bringing radiance and glow to your face, then you’re at the right place. 

We’re glad to introduce you to one of our favourite products from the Always Hydrated Box, the “Azulene Daily Calming Serum” from Bellflower. Offering multi level hydration, and calming for those of us with sensitive skin, this product is a must-have in your skin-care regimen. 

It is recommended that you apply the Serum to your face and neck by patting it in gently.  After cleansing and toning, but before moisturiser, would be the best time to apply the Serum. 

The Azulene Daily Calming Serum contains the following ingredients: 

  • Niacinamide: builds proteins in the skin, protects against environmental damage, treats inflammatory acne, and also improves skin texture.
  • Hyaluronic acid: A humectant that improves moisture retention of  your skin, keeping it well-hydrated, giving you healthier, more supple skin.
  • Azulene: This is the star ingredient because of its ability to multitask. It helps to calm a variety of skin conditions because of its soothing, antibacterial and anti-inflammatory properties. Scavenging free radicals, exhibit antiinflammatory activity and effect on the stratum corneum hydration and epidermal barrier function.
  • Centella asiatica extract: This powerful ingredient protects the skin from free radicals, and has anti-inflammatory properties. It also repairs damaged skin-barriers and hydrates the skin.

Why Is This A Holy Grail For The Skincare Community? 

We haven't gotten to the best part yet-Azulene Daily Calming Serum contains Hyaluronic Acid, a term that we’re all familiar with, and have seen on a million skincare product labels. But what does it do? 

Hyaluronic acid moisturises and replenishes the skin, at internal molecular levels. The deep moisturisation that this ingredient offers is like nothing else. The Azulene Daily Calming Serum is fragrance-free, and does not have artificial colours. 

Due to these reasons, we can confidently say that this is a holy-grail product that you should consider adding to your routine.

Here’s a tip: Fragrance is the number one cause of contact dermatitis! The Azulene Daily Calming Serum does not contain fragrance, or other ingredients that may be harsh on sensitive skin.


Enriched with the goodness of all these and more, the Azulene Daily Calming Serum is safe to use for sensitive skin, and revitalises dull skin, giving you that golden-hour look, but without the filters or the sunlight. 

Who wouldn't want moisturised and healthy skin, especially when it's affordable and luxurious, and comes with a range of cult-favourite skincare products? 

At Pretty Glow Box, we have curated premium collections that your skin will thank you for, and we’ve packaged them all with love. Our beloved “Always Hydrated” box contains the Azulene Daily Calming Serum from Bellflower, along with popular skincare products that you can use to build your skincare routine (that we hope you’ll follow consistently for the best results!).